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Hollywood Talent Agencies Place Bets on Digital as Film and TV Falter

"As film slates shrink and DVD sales decline, Hollywood talent agencies have increased their investment in digital and social ventures to make up for falling profits from shrinking star salaries.

In the last two months alone, the following developments have accelerated the pace:

»The CAA-backed mobile gaming company, Moonshark, launched its first game.

»WME made a seven-figure investment in the social video company, Chill.

»UTA added social media superstar FourSquare to its client roster.

Meanwhile, ICM Partners rebranded its digital division in May under the leadership of former Warner Bros. executive Keyvan Pemani.”

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