30
Nov
Hot for “Bad Teacher”: Sony Spikes Sales With Early Offers on iTunes, Amazon
Hollywood is trying to figure out how to get people to buy more movies instead of renting them. Sony might have an answer: Sell the flicks on iTunes, Amazon and other digital outlets before viewers can buy or rent them anywhere else.
Sony tried doing this with “Bad Teacher” last month, and the results sound encouraging for the studio. It says its “windowing” experiment boosted digital unit sales by 60 percent, and overall digital revenue by 24 percent.
