March 2012
15 posts
The future of advertising: Many, lightweight... →
Because the web is being rebuilt around people, in the very near future, maybe 18-24 months, almost every website you visit will be personalized to you. Every website will feature information about the people you care about. What they read, what they bought, where they went, what they think. In this environment, where all content is competing with people’s friends, advertising based on...
ION Air Pro POV camera: shoot on the piste, upload... →
Why Drive Up To A Theater, When You Can Float Up... →
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If Web movie views double, Netflix -- not content... →
IHS forecasts online viewings will more than double to 3.4 billion this year, up from 1.4 billion in 2011. The number of viewings from DVD and Blu-ray will fall from 2.6 billion to 2.4 billion. According to IHS, while digital purchases only accounted for 1.3 percent of all movie consumption in 2011, Netflix, Hulu, and Amazon Prime accounted for a combined 94 percent.
Since Hulu and Amazon Prime...
The Making of Nigeria’s Film Industry -... →
Twenty years after bursting from the grungy street markets of Lagos, the $500 million Nigerian movie business churns out more than a thousand titles a year on average, and trails only Hollywood and Bollywood in terms of revenues. The films are hastily shot and then burned onto video CDs, a cheap alternative to DVDs. They are seldom seen in the developed world, but all over Africa consumers snap...
The Revolution Will Be Self-Distributed by VHX →
“Lous C.K.’s independent, online, unencumbered and DRM-free release of his video recording of Louis C.K. live at the Beacon Theater sold more than 200,000 copies at $5 a piece.
That netted the stand-up comedian, actor, and television and film writer more than $1 million in revenue and proved bypassing traditional distribution outlets (e.g. television, worldwide DVD distributors, and even...
No joke: YouTube gets its first live comedy show →
“It’s the beginnings of what a cable television network would look like – if it was run by lunatics.”
In Ridley Scott's 'Prometheus,' the Advertising Is... →
TED2023 is evidence of the blurring line between creative content and marketing. With its highly produced online promo, “Prometheus” has transcended the two-hour movie format to become an immersive and pervasive entertainment experience. Since the dawn of the internet, movie marketers have been attempting to leverage the internet to build excitement around releases and, ultimately, “go viral.”...
“We’re moving, as Johnson and colleagues put it, “from a mixed phase of humans...”
– The Reign of Robots May Be Closer Than You Think: Mark Buchanan - Bloomberg (via smarterplanet)
How Al Jazeera is Forging the Future of Social TV →
‘Usually when people talk about “social TV” they’re referring primarily to the way that viewers use services like Twitter and Facebook to discuss television shows, which is happening increasingly on “second screen” devices like smartphones and tablets. It’s a major trend. Studies have even shown that shows with louder social buzz tend to have higher ratings than without it.
In the case of...
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Netflix in talks for cable partnership →
is this a Trojan horse move or a death sentence ?
“In what would ratchet up its competition with HBO, the talks could lead to Netflix becoming available as another on-demand option for cable subscribers through their set-top boxes, according to three people familiar with the talks. If a partnership came to fruition, a cable operator might offer Netflix as an additional option added...
bmi-turns-pinterest-into-a-lottery-game →
’ Is this the first example of a brand using Pinterest in this way? Airline BMI has launched a Lottery style competition on Pinterest that challenges people to repin up to 6 of its 45 images of various BMI destinations.
The winning numbers are then selected from repinned images and free flights go to the winner. ‘
PepsiCo Taps Into The Growing Startup Scene In... →
With almost 103.6MM people expected online in India this year, and 80MM users expected to become 98.5MM by 2015 in Brazil, both countries represent a significant growth opportunity (and audience) for PepsiCo.
The Missed Opportunity In Cable... →
ad-supported VOD only averages about $150 million right now—a figure the research company believes could be around $6 billion annually
